We were surprised this week to get an email from the head of PR at Rubi Shoes. It had attached an invite to the launch of a new concept store in the city called 'The Rubi Project'. We didn't really know what to expect but were blown away when we showed up. The store looked great, it didn't look as 'standard' like other Rubi stores, rather was beautifully fitted out with vintage furniture. Along with this the new collection of shoes was stunning, my favourite aspect of this season is colour. Co-ordinating colour into your look is just so fun and playful, and Rubi has recognised this by providing styles in many different block colours. My favourite tone just has to be the blue! My other favourite aspect of the season is the rise of wedges. Below I took some photos of some that struck my attention in store, including sneakers that have an 'in-built' wedge, 'sneaky'!
Rather than just being an event for the media, it was centred around Australian bloggers. It was an absolute joy to meet other fashion bloggers and to share experiences. Some people I loved talking to were the girls from 'Meet Me on the Streets'. They do exactly what we do in the CBD and had had similar experiences when looking for people to shoot. Check out their blog, it's great and has some beautiful street fashion and photography! - www.meetmeonthestreets.com
Being spoilt with cocktails, a lolly buffet, shoes and of course great company it was an awesome night and we're so glad we were invited! Definitely go check out the store at 238 Flinders Lane, Melbourne.
The wonderful thing about store launch's is just about everyone there is a blogger or model. Making it very easy to find beautiful stylish people who are willing to be photographed. This made for a very productive couple of hours as we mingled amongst a very like minded crowd.
Sometimes being a blogger and capturing street style is a lot of hard work and not all that fun. But naturally from time to time it has it's perks. I couldn't help feeling like a was walking on clouds a little bit the other night. To be sipping on cocktail after cocktail while being surrounded by a high volume of beautiful girls dressed with impeccable style, truly was a phenomenal experience.
I'm a bit of a sucker for the tight fitting blazer and shirt at the moment. Probably because I can't wear them, but I think the look and style weighs up that balance of elegance to keeping it casual perfectly. Making it appropriate for most occasions.
I enjoy taking shots down Flinders Lane as it's quite narrow and there aren't many cars. It also doesn't have many commercial billboards and the buildings are pretty old. It gives a nice back drop for photos and sets a bit of a European vibe while attracting beautiful low light early in the evening.
This was the girl on the door with the guest list. She was really nice and accommodating when i'd go outside to take a shot, so I thought seeing as I liked her style as well i'd take her photo. I've just decided that for summer my favourite colour to see on a girl will be blue, maybe it's the way the sun shines through it.